99-101 West Croydon, Croydon, Surrey, CR0 2RF



The home of Fat Loss Specialists

The home of Fat Loss Specialists

The home of Fat Loss SpecialistsThe home of Fat Loss Specialists

Meet our team

Personal Trainers

head trainer 

Ishmael - Head Fitness Consultant

Ishmael founded IMFitnessLtd. after trying to find a way to support his dream of playing professional sports. He has also been involved in fitness and sport over the last 15 years. In that time he has played American Football, Football (Soccer), Kickboxing and has even marched 100 miles in Holland with the British Military. 

Additionally he has undergone fitness journeys in both directions where he has lost weight because of low confidence at school and gained weight so that he could keep up with his teammates on the American Football field. He has a passion for fitness and is often found involving himself in some kind of sport, either by playing it or watching it. 

Ishmael often focuses on the mindset approach with his clients, where he pushes them past  the boundaries they set for themselves. He does this to demonstrate to them their capabilities and his belief in them. Below are his qualifications and style of training.

Ishmael's Qualifications:

  • Level 3 Personal Trainer
  • Level 2 Gym Instructor
  • Level 1 BAFCA coach (American Football)
  • First Aid
  • MSc Clinical Applications of Psychology
  • BSc Psychology degree

Ishmael's Style of training:

  • Running
  • Boxing
  • Kickboxing
  • Sport Specific (Football, Basketball, Tennis & American Football)
  • Weightlifting
  • Circuit Training



Danny Webber - Performance Nutrionist


Danny is one of our Nutrition partners and has already delivered excellent results for his clients. This is why we have added him to our services to ensure you get the best results you can. To see some of his results click here.

Danny is a Performance Nutritionist based in Chester, UK. He began my education by completing a BSc (Hons) Sports Science degree followed by an MSc in Sports Physiology, both at Liverpool John Moores University. In this time he has been fortunate to be taught by some of the most respected researchers and practitioners in the country, and apply his knowledge into practise with the intention of promoting athletic performance and health.

Since graduating he has continued my professional development as an applied practitioner in supporting athletes of all levels to achieve their full potential, by enhancing not just sporting performance, but performance in all areas of daily life, health and well-being through the power of nutrition. It is his passion to help individuals to identify their physiological requirements and gain a sound understanding of the role nutrition plays to maximise health and performance.

He has extensive experience of working with high level and professional athletes in a variety of sports. He has worked with Newcastle Falcons RFU, Chester RUFC, Chester FC, Cheshire Phoenix Basketball Club, Bury FC and Table Tennis England. He also supports many individual athletes including World Championship Boxers, high level Ironman triathletes, endurance and ultra-endurance athletes, competitive powerlifters, international cricketers and mixed martial artists. 

He is an SENr registered practitioner, an ISAK certified Anthropometrist and a UK Anti-Doping accredited advisor. He stays updated with the latest scientific literature and WADA regulations to optimise athletic performance.

He aims to dispel myths, harmful use of supplements and unsustainable fad diets that surround nutrition by implementing an honest, informed, scientifically supported practise that is tailored to your needs. There is no ‘one-size fits all’ approach to individual success and there is certainly no such thing as a ‘magic bullet’. He prides himself on offering an evidence-based, hype-free, personalised nutrition and coaching strategy to achieve your goals and continued support allowing for long-term success.

For More info please visit:  http://www.webber-nutrition.co.uk/ 



Bev Analuwa - BodyFit Therapies

Bev is one of the physios we have partnered with because of her expertise in physiotherapy. She not only looks after her patients on a day - to - day basis but also is the head physio of the Great Britain American Football Team.

 To see everything she offers visit:  http://bodyfittherapies.co.uk/treatmentsatcroydon/ 

Beverley graduated in Physiotherapy from Brunel University. Prior to this, she completed a degree in Sports Rehabilitation & Injury Prevention from Middlesex University. Following graduation, Beverley has specialised in the musculoskeletal field.

She has experience with a wide range of musculoskeletal pathologies and is particularly interested in the management of lower limb and spinal related injuries. Beverley is also trained in Dry Needling/Acupuncture, Pilates, Kinesio taping and is able to offer DSE Workstation assessments. 

Beverley has extensive knowledge of sports injuries and has worked with a variety of sports teams, such as American Football, Basketball and Football, for the last 11 years, specialising in sports specific rehabilitation. Her interest in sports injuries has led her to develop her skills in biomechanical and postural assessments and corrective rehabilitation.

For More Info visit:  http://bodyfittherapies.co.uk/